Purpose:
The strategy meeting is intended to articulate the project vision and strategy, as well as dive down into an actionable series of goals and objectives.
For product companies, on popular method for initially framing the vision is the Elevator Pitch (see Agile Inception Deck template)
Common obstacles:
- Senior Executive or Product Owner does not have a well defined vision
- Meeting participants cannot agree on strategic plans
- Necessary decision makers are not present at the meeting